Discover Natural Beauty By Jessie Corlett 19.11.2018 28 Views

To mark the 40th Anniversary of Kailis Australian Pearls, an integrated campaign entitled Natural. Beauty. was launched nationally last month.

Creative direction reflects and encapsulates the integrity, elegant design and the effortless beauty that is Kailis, taking cues from the heritage of the brand, born out the natural beauty that is Western Australia.

With its origin in the North West of the state the landscape and textural photographic shoot took place in Turquoise Bay, reflecting the blues and the vastness of the ocean and sky.

Natural-Beauty-Nicole-Harrison

Natural-Beauty-Nicole-Harrison

Natural-Beauty-Nicole-Harrison

 Natural-Beauty-Nicole-Harrison

Internationally celebrated fashion photographer Simon Lekias was also engaged for the campaign, as well as international model Nicole Harrison, who is originally from Perth and now based in New York.

"We were looking for a timeless beauty. Someone who not only speaks to the traditional pearl market but who can also connect with a whole new generation. Working with Nicole was an absolute dream," said Simon.

"The purity of the West Australian coast is almost impossible to describe in words. Capturing its natural beauty brings form to its energy and reminds me of where I feel most at home," said Simon.

The creative appeared in outdoor, print and digital media with emphasis on the 2018/19 collection Meridian. The Meridian collection is available in store and online now.

Model: Nicole Harrison

Photographer: Simon Lekias

Creative Production: Rare Agency

Location: Turquoise Bay, Western Australia